eBooks and Information Products
The vast majority of people go online to get information. One person goes online to get a recipe for Beer Can Chicken, another is in search of a price quote for a gutter cleaning service, and a third hops online to get driving directions to the Grand Canyon.
Information Can Be Sold (or at least Traded)
The person in search of a recipe for Beer Can Chicken might visit a number of websites in search of the perfect recipe. The site that wins is the one that not only gives her the recipe she is looking for, but also collects her contact information in exchange for a downloadable book of recipes.
Information Products such as eBooks and Online Courses are the ideal way to do this because they give your website visitors a delicious morsel of information in exchange for something that is very valuable to you - contact information.
Ventures Interactive can help your organization create and market information products like eBooks and online courses. These products can be sold, or they can be given away in return for contact information. This technique is called a "name-squeeze" in some marketing circles, and it is a very effective way to build a database of names and email addresses to sell your products to.
For more information on how you can use information products to build your opt-in list, download our FREE online report, "Planning a Winning Website Strategy" now.
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