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Targeted Email can be one of the most cost-effective marketing tools your organization ever uses. Since the distribution of email is virtually free, it arrives at it's destination almost instantaneously, and the cost to produce the email to begin with is so small, many companies find such programs indispensible. Of course, we aren't talking about spam here. No one wants to be associated with that. However, once a qualified prospect has been identified, and has indicated an interest in receiving email from your organization, you will find that electronic newsletters, eCoupons and other communications are an effective way to keep your business and products foremost in your prospects' minds. |
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