Making the most out of this technology, however, requires a keen understanding of design, programming, and good 'ol meat and potatos marketing knowledge. It isn't enough to throw together a narrated display of information about your company. Not when you can collect data about your business prospects, or test the relative importance of one sales point against another.

Because of the digital nature of eBusiness Cards, any functionality you could put onto a website, can be incorporated into a CD. The knowledge that this capability affords can help your sales force better focus their attention on customers' needs, and lead to more relevant offerings from your marketing department.