Website Conversion Consulting
Building a successful online business means much more than just throwing a website onto a server and driving in the traffic. Successful websites all share one very important characteristic: they utilize their visitors' momentum to create leads and drive in sales.
Surfing Momentum
Getting a website to convert (or sell) correctly requires understanding the effect of momentum on a web surfer. When a visitor lands on your site, she has a goal. Her goal may be to get information, or to find a product, or to be entertained.
In order to be successful, your website needs to provide a clear path to her goal. Anything that stands in the way of your visitor finding her solution is a form of "drag" or "friction". It slows her down until, finally, she gives up and hits the dreaded "Back" button.
When this happens, you just lost a prospect.
Grease Up Your Website
Each website has it's own demographic, and all demographic groups have their own unique motivations. Regardless of whether your target audience is a business, a consumer, or a mixture of both, Ventures Interactive can help you identify ways to help keep visitor momentum high with your website - all the way through the sales process.
|
![](images/clear.gif"){kind=spacer}
